Random Word Technique - this online tool consists of a three-step process: First, you type a description of your problem, challenge or opportunity into a web page form. Second, you look at the random word displayed on the web page, and use a second form field to note any associations that it makes you think of. After you have jotted down a number of words or short phrases, you move on to the third and final step, which is where you review your associations and your problem statement, and determine if you could adapt any of your associations to your current problem. Then it provides a third form field where you can record your thoughts generated in this final step.